Jukidon

Another blog about technology and internet at large

Archive for March, 2010

School’s Out for Pepsi

March 17th, 2010

In a rather interesting move, PepsiCo the manufacture of the Pepsi brand soda is voluntarily removing its soda from all schools worldwide where the students are under the age of 18. While the move is not new here in the United States, as Coca-Cola and PepsiCo pulled out over 4 years ago. The move is combined with a stronger push by the manufacture to introduce and provide sodas created with regular cane sugar in place of High Fructose Corn Syrup.

While both initiatives are defiantly to be lauded and praised, the end result is both moves are intended to improve brand awareness and overall market saturation. According to PepsiCo, the in school sales of Pepsi do not amount any significant portion of their global sales.

[ USA Today ] [ Consumerist ]

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Tags: Pepsi School Soda

The Telephone Storm

March 14th, 2010

I tend to be amazed at the rate at which things become popular online. The story of Lady Gaga’s lastest video, Telephone, featuring Beyoncé is one of the latest viral hallmarks of the internet. While the striking both a hip hop and almost nerdy vibe almost simultaneously, it really is one of the more interesting things I’ve seen come out of the over commercial Hollywood in the past few years. If you’re not overly sensitive and don’t offend easily, you should take a peek. YouTube is streaming the video in HD 1080, which really shows the extreme level of detail and quality of the piece.

Also I can’t help but be amused as Beyoncé in the video. Some of the shots from the second half are just priceless as she tries hard to imitate the overall style of Lady Gaga.

[ YouTube Video ] [ "Clean" Version ]

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Myriad Pro’s Cousin Vegur

March 12th, 2010

While working with the Green Park 2 theme by Cordobo, I was awe struck with the native typography. It usually requires a lot of work and graphic (or javascript work around) to achieve anything as brilliant looking. Upon looking at the CSS I found the reason for the drop dead beautiful type, and that is that it uses the Myriad Pro font for its titles. While a good and clean looking choice, the requirement on the user to have such a high level designer font is unreasonable. Feeling there there must be some @font-face friendly font to embed, I stumbled upon this glorious font called “Vegur”.

The Vegur font is not a perfect copy of the Myriad font created by Adobe Systems, and suffers from the alignment issues with the site title in the header; it is acceptable for users who lack the needed commercial fonts. Next on my list is to find a replacement for the Helvetica Neue that is used for the body text … though I don’t believe I even have that installed on my computer at the moment.