In a rather interesting move, PepsiCo the manufacture of the Pepsi brand soda is voluntarily removing its soda from all schools worldwide where the students are under the age of 18. While the move is not new here in the United States, as Coca-Cola and PepsiCo pulled out over 4 years ago. The move is combined with a stronger push by the manufacture to introduce and provide sodas created with regular cane sugar in place of High Fructose Corn Syrup.
While both initiatives are defiantly to be lauded and praised, the end result is both moves are intended to improve brand awareness and overall market saturation. According to PepsiCo, the in school sales of Pepsi do not amount any significant portion of their global sales.
[ USA Today ] [ Consumerist ]